Personal Information – type of information that can be used to identify you personally and/or can be used on it’s own to contact you either online or offline.
Personal Information on Sema Apps
We do not collect any Personal Information like name, phone number, address, location, child’s name etc. We also do not store any personal images including the selfie reward that is available on our apps. The image is captured and stored on the user’s device.
Non-personal information – type of information that cannot be used to identify you personally or contact you. This includes information such as your unique device ID, which cannot be directly tied to your persona or used to identify you in person.
Non-Personal Information on Sema Apps
We make use of analytics services that collect Non-Personal anonymous global data and information regarding app use. These data includes number of hours spent on the application, number of levels played/letters unlocked, completion level. We also get more non-personal data from the App Store and Play Store. The kind of information collected includes the type of device or version of the OS you are using, app crash report, and general pattern of app use. We collect this Information to improve performance and reliability of our games and to get a better understanding of what users in general prefer. We do not link any of this Information in any way to individuals or any other information we might obtain. We do not share, sell or in any other way give the information to 3rd parties.
Use of non-personal data that we collect
Analytics and performance: Our vision is to see all children learn to read, write and do basic math using magically engaging content. We therefore invest in growing our reach through the Sema Apps. We use the non-personal data available to us to observe trends (example geographical trends) as they pertain to the use of Sema Apps. We may publish our insights but only in an aggregated form that does not disclose your personally identifiable information. For example we may use your data to generate statistics about overall usage of Sema Run and in specific countries; to generate reports on education gains from using the app; to make decisions about our focus in future products.